Vouchers

Sell pre-paid packs that clients redeem over time — a powerful way to lock in revenue and increase retention.

Last updated: 2026-04-19

What are vouchers

A voucher (sometimes called "bono" or "pack") is a pre-paid bundle of sessions. Instead of paying per visit, the client pays upfront for several sessions and redeems them over time — typically at a discount compared to the single-session price.

Vouchers are the fastest way to lock in revenue and build a base of recurring clients. Every voucher sold is a client committed to returning multiple times.

Vouchers list in the dashboard

How vouchers work

  1. You create a voucher (e.g., "5 facials for $400" — a 20% discount compared to buying them individually).
  2. The client buys the voucher from your PWA. Stripe processes the payment immediately and you receive the full amount minus the standard fees.
  3. The voucher appears in the client's "My vouchers" section with the full count of remaining sessions.
  4. Each time the client books the covered service, one session is deducted. No additional payment is required at the time of booking.
  5. When all sessions are consumed, or when the voucher expires, it closes automatically.

Creating a voucher

1

Click "New voucher"

From the Vouchers page, click the "New voucher" button. The creation panel opens.

Voucher creation modal
2

Pick the covered service

A voucher is tied to one specific service. If you want to offer a voucher that covers multiple services or a "choose your own" pack, create one voucher per service combination you want to sell.

3

Set the number of sessions

How many sessions the voucher contains — typically 5 or 10. Round numbers perform best in marketing; clients don't buy packs of 7.

4

Set the total price

The full price the client pays upfront. Bellafy will automatically show the per-session price and the percentage discount compared to the single-session price of the service, so clients see the value clearly.

5

Add a name and description

A short, benefit-focused name ("Glow Pack — 5 facials") and a one-line description explaining what's included.

Expiration and terms

Voucher expiration and terms configuration

Every voucher can have an expiration date — a number of months from the purchase date. After that, unused sessions are voided automatically. Most clinics set expiration between 3 and 12 months depending on the service cycle.

You can also add custom terms to each voucher — whether it's transferable to another person, whether sessions can be split between multiple people, and any booking restrictions (e.g., weekdays only).

Redeeming a voucher

Redemption is automatic. When a client has an active voucher for a service and they book that service, the PWA detects it and offers to use the voucher instead of asking for payment. The client confirms, one session is deducted, and the booking is confirmed at zero cost.

  • If the client has multiple active vouchers for the same service, they choose which one to use.
  • If the voucher has expired or has no sessions left, it no longer appears during booking.
  • Voucher redemptions appear in the client's history and in your Reservations list, marked as paid via voucher (no new Stripe transaction is generated at redemption time).

Refunds and cancellations

If a client cancels a booking that was paid with a voucher, the session is returned to the voucher automatically — no money moves, but the available session count goes back up.

Full voucher refunds (refunding the original purchase price) are done manually from the client's profile. Some clinics allow it freely; others restrict it to exceptional cases. It's your call, and it's configurable in your terms.

Tips for selling more vouchers

  • Price the voucher with a clear, round discount: 10%, 20%, never 17.34%.
  • Make the discount visible. The PWA already shows "Save $X" on the voucher card — reinforce it in your banner if you're promoting it.
  • Keep the catalog short. Two or three well-chosen vouchers convert better than eight that confuse people.
  • Tie vouchers to your most repeated services. A voucher for a once-a-year treatment doesn't help you or the client.