About Bellafy
Small company, real focus on beauty clinics.
We're not a giant booking platform trying to be everything for everyone. We build one thing, for one industry, and we do it well.
Why Bellafy exists
For years, beauty clinics, salons, and tanning studios have been stuck choosing between two bad options: old-school desktop software that looks like it was built in 2008, or massive global marketplaces that charge high fees, push clients toward competitors, and treat every business like a number.
Bellafy was built to offer a third way. A modern, clean, focused tool that clinics actually own — with their own Progressive Web App, their own brand, their own clients, and fair, transparent pricing.
We believe that small beauty businesses deserve the same quality of software that big tech companies build for themselves — without the complexity, the lock-in, or the bloated price tag.
What we care about
Focus over features
We'd rather do a few things perfectly than a hundred things poorly. Every feature in Bellafy earns its place.
Clinics own their clients
Your clients are yours. We don't list them in a marketplace, we don't advertise competitors next to them, we don't sell their data.
Fair pricing, forever
Transparent plans. No surprise upsells, no dark patterns, no "contact sales" hidden behind features you actually need.
Real humans answering emails
Support doesn't come from a chatbot or a ticket queue. When you write us, you get a real person who knows the product inside out.
Built to last
We don't chase hype cycles. We're building Bellafy the way good software used to be built: patiently, with attention to detail, and for the long run.
Privacy by default
No tracking pixels shared with ad networks. No selling of data. No surprises in our privacy policy.
Where we are today
We believe in being transparent about our size and stage. Bellafy is intentionally small — and that's the point.
1
Founder building full-time
0
External investors
100%
Focused on beauty clinics
24h
Typical response time to support
How we work
Bellafy is bootstrapped and independent. We don't have investors pushing for fast growth at the cost of product quality. That means we move at the pace that's right for the product and for our customers — not at the pace demanded by a VC term sheet.
We ship regularly, listen to feedback from real clinic owners, and prioritize what will make the biggest practical difference for day-to-day operations. If something's broken, we fix it fast. If something's missing, we talk about it openly.
We believe that being small is an advantage, not a limitation. It means we can give real attention to every customer, we can say yes to smart ideas quickly, and we can stay aligned with what beauty clinics actually need.
The legal stuff
Bellafy is operated by Bellafy LLC, a Delawere limited liability company registered in the United States. Our registered agent address is on file in Delawere and is available in our Terms of Service.
Payments to clinics are processed by Stripe, Inc. Our infrastructure runs on Vercel and Supabase. We use Resend for transactional email and Cloudflare for security. For full details, see our Privacy Policy.
Want to talk?
We read every message. Whether you're a clinic owner, a curious developer, a potential partner, or just someone with feedback, we'd love to hear from you.