Terms of Service

By accessing or using Bellafy (the "Service"), you confirm that you have read, understood, and agree to be bound by these Terms, together with our Privacy Policy, Cookie Policy, Acceptable Use Policy, and Refund Policy, all incorporated herein by reference.

If you do not agree with any part of these Terms, you must not access or use the Service.

You must be at least 18 years old and have the legal capacity to enter into a binding contract to use the Service. If you are using the Service on behalf of an organization, you represent and warrant that you have the authority to bind that organization to these Terms.

"Merchant" or "Clinic" means a beauty clinic, salon, or similar business that subscribes to the Service to manage bookings, clients, and payments.

"End User" means a client of a Merchant who books services or makes payments through the Bellafy-powered Progressive Web App (PWA) of that Merchant.

"Subscriber" means the individual or entity that registers a Bellafy account and is responsible for paying subscription fees.

"Merchant Content" means all data, information, and content uploaded, stored, or processed by Merchants through the Service, including End User personal data.

To use the Service, you must create an account and provide accurate, complete, and current information. You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account.

You must notify Bellafy immediately of any unauthorized use of your account or any other security breach. Bellafy is not liable for any loss or damage arising from your failure to comply with this obligation.

We reserve the right to suspend or terminate accounts that contain false information, are used fraudulently, or violate these Terms.

Bellafy provides a software-as-a-service platform that allows beauty clinics and similar businesses to: (a) manage online bookings through a branded Progressive Web App; (b) accept payments from End Users via Stripe Connect; (c) operate loyalty programs, vouchers, and promotional campaigns; and (d) manage client relationships.

Bellafy is a technology platform only. We do not own, operate, control, or provide any beauty, cosmetic, medical, or wellness services. Such services are provided exclusively by independent Merchants.

We reserve the right to modify, suspend, or discontinue any part of the Service at any time, with reasonable prior notice when feasible.

As a Merchant, you are solely responsible for: (a) the quality, safety, legality, and delivery of the services you offer to your End Users; (b) obtaining and maintaining all licenses, permits, and insurance required to operate your business; (c) complying with all applicable laws, including consumer protection, health, safety, and tax laws; (d) the accuracy of prices, descriptions, availability, and cancellation and refund policies you display to End Users; (e) handling End User complaints, refunds, and disputes; and (f) complying with all applicable data protection and privacy laws with respect to End User data.

Bellafy is not a party to any transaction or relationship between you and your End Users. You acknowledge that any dispute between you and an End User is between you and that End User, and Bellafy has no obligation to mediate or resolve such disputes.

End Users contract directly with Merchants for the provision of beauty, cosmetic, or wellness services. Bellafy does not sell, provide, guarantee, or warrant any such services.

End Users make payments through Stripe Connect. Bellafy acts solely as a technology provider that facilitates such payments. Refunds, cancellations, chargebacks, and service disputes are handled directly between the End User and the Merchant, subject to the Merchant's policies and applicable law.

Merchants agree to display clear and accurate refund, cancellation, and no-show policies within their PWA, in compliance with applicable consumer protection laws.

Access to the Service requires a paid subscription. Current pricing, billing frequency (monthly or annual), and plan features are available at bellafy.app/pricing and may be updated from time to time.

Subscriptions auto-renew at the end of each billing period for another period of the same length, at the then-current price, unless you cancel before the renewal date. You may cancel at any time from your account settings. Cancellation takes effect at the end of the current billing period; fees already paid for the current period are non-refundable, except as required by law or as expressly stated in our Refund Policy.

In addition to subscription fees, Bellafy charges a platform commission of 3.49% on each successful transaction processed through Stripe Connect between a Merchant and an End User (the "Platform Fee"). Stripe charges its own processing fees, which are separate from and in addition to the Platform Fee. Fees are automatically deducted at the time of each transaction.

Bellafy may change subscription prices or the Platform Fee with at least 30 days' prior notice to the Merchant. If you do not agree to the change, you may cancel before the change takes effect. Continued use of the Service after the effective date constitutes acceptance of the new pricing.

All fees are exclusive of applicable taxes, which are your responsibility where required by law.

If a payment fails, we may suspend your access to the Service until payment is received. Accounts with unpaid balances for more than 30 days may be terminated.

Payment processing on Bellafy is provided by Stripe, Inc. ("Stripe"). By using the Service, Merchants agree to be bound by the Stripe Connected Account Agreement and the Stripe Services Agreement, available at stripe.com/legal. By accepting these Terms, you authorize Bellafy to share information about you and your transactions with Stripe as necessary to operate your account and process payments.

Merchants are responsible for maintaining a valid and verified Stripe Connect account, including the submission of identification and tax documentation required by Stripe.

Bellafy does not store full payment card numbers. All sensitive payment information is handled and stored directly by Stripe in accordance with PCI-DSS standards.

The Merchant is the data controller of all End User data collected through the Service. Bellafy acts solely as a data processor on behalf of the Merchant, processing such data only as necessary to provide the Service and in accordance with the Merchant's instructions.

Bellafy has no direct relationship with End Users and does not access Merchant Content except as required to operate, secure, or support the Service, or as required by law.

Merchants are responsible for: (a) providing End Users with appropriate privacy notices; (b) obtaining all necessary consents to collect and process End User data; and (c) honoring End User rights under applicable law (including CCPA/CPRA, VCDPA, and other U.S. state privacy laws).

For more information, see our Privacy Policy and, where applicable, our Data Processing Agreement.

You agree not to: (a) use the Service for any illegal, fraudulent, or unauthorized purpose; (b) resell, sublicense, or distribute the Service without our written consent; (c) reverse engineer, decompile, or attempt to extract the source code of the Service; (d) use the Service to send spam or unsolicited commercial communications; (e) interfere with or disrupt the integrity or performance of the Service; (f) attempt to gain unauthorized access to the Service or its related systems; (g) use the Service to transmit malware, viruses, or any harmful code; or (h) use the Service in a manner that violates the rights of any third party.

Additional rules are set forth in our Acceptable Use Policy, which is incorporated by reference.

The Service, including all software, design, text, graphics, logos, and other content (excluding Merchant Content), is owned by Bellafy LLC or its licensors and is protected by U.S. and international intellectual property laws. Bellafy grants you a limited, non-exclusive, non-transferable, revocable license to use the Service in accordance with these Terms.

You retain all rights to Merchant Content. You grant Bellafy a worldwide, non-exclusive, royalty-free license to host, store, transmit, display, and otherwise process Merchant Content solely as necessary to provide and improve the Service.

You may not use the Bellafy name, logo, or trademarks without our prior written consent, except as expressly permitted in the Service.

If you provide us with ideas, suggestions, or feedback about the Service, you grant Bellafy a perpetual, irrevocable, worldwide, royalty-free license to use such feedback without restriction or compensation.

The Service integrates with or relies on third-party services, including Stripe, Supabase, and others. Your use of such services may be subject to their own terms. Bellafy is not responsible for the availability, accuracy, or reliability of third-party services.

You may terminate your account at any time through your account settings or by contacting support. Termination does not entitle you to a refund of fees already paid, except as stated in our Refund Policy.

We may suspend or terminate your account immediately, without notice, if: (a) you materially breach these Terms; (b) your account is used fraudulently or illegally; (c) required by law or a competent authority; or (d) the Service is discontinued.

Upon termination, your right to use the Service ceases immediately. We may retain Merchant Content for up to 30 days, after which it may be permanently deleted. Upon request within that period, Merchants may export their data in a commonly used format.

Sections that by their nature should survive termination (including Intellectual Property, Limitation of Liability, Indemnification, Governing Law, and Dispute Resolution) shall survive.

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR UNINTERRUPTED OR ERROR-FREE OPERATION.

Bellafy does not warrant that the Service will meet your requirements, be uninterrupted, secure, or error-free, or that any defects will be corrected.

Bellafy makes no representations or warranties regarding the services provided by Merchants to End Users.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, BELLAFY AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AFFILIATES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL, ARISING OUT OF OR IN CONNECTION WITH THE SERVICE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

BELLAFY'S AGGREGATE LIABILITY UNDER THESE TERMS SHALL NOT EXCEED THE TOTAL AMOUNT PAID BY YOU TO BELLAFY IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR ONE HUNDRED U.S. DOLLARS (US$100), WHICHEVER IS GREATER.

Some jurisdictions do not allow the exclusion or limitation of certain damages. In such jurisdictions, our liability shall be limited to the maximum extent permitted by law.

You agree to defend, indemnify, and hold harmless Bellafy, its affiliates, and their respective officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or in any way connected with: (a) your use of the Service; (b) your violation of these Terms; (c) your violation of any rights of a third party, including End Users; (d) the services you provide to End Users; or (e) Merchant Content.

These Terms are governed by and construed in accordance with the laws of the State of Wyoming, United States, without regard to its conflict of laws principles.

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS.

Any dispute, claim, or controversy arising out of or relating to these Terms or the Service shall be resolved through final and binding individual arbitration, administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules. The arbitration shall be conducted in Wyoming, in the English language, by a single arbitrator. Judgment on the award may be entered in any court of competent jurisdiction.

CLASS ACTION WAIVER: You and Bellafy agree that any arbitration shall be conducted in your or our individual capacity only, and not as a class action, collective action, or representative action. The arbitrator may not consolidate more than one person's claims and may not preside over any form of representative or class proceeding.

Notwithstanding the foregoing, either party may bring an individual action in small claims court or seek injunctive or other equitable relief in a court of competent jurisdiction to protect its intellectual property rights.

You may opt out of this arbitration agreement by sending written notice to support@bellafy.app within 30 days of first accepting these Terms.

We may update these Terms from time to time. When we make material changes, we will notify you by email or through the Service at least 15 days before the changes take effect. Your continued use of the Service after the effective date constitutes acceptance of the updated Terms.

These Terms, together with the documents referenced herein, constitute the entire agreement between you and Bellafy regarding the Service and supersede any prior agreements.

If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.

Our failure to enforce any right or provision of these Terms shall not be deemed a waiver of such right or provision.

You may not assign or transfer these Terms without our prior written consent. We may assign these Terms without restriction.

In the event of any conflict between the English version of these Terms and any translated version, the English version shall prevail.

If you have any questions about these Terms, please contact us:

Bellafy LLC

[Registered agent address, Wyoming]

Email: support@bellafy.app